Nike Town

Nike Town Ryan Podskoch Retail Sales & Management 02/01/00 Case 3 NikeTown NikeTown is the name that Nike the sport shoe and app arel manufacturer gives to half dozen of their NikeTown stores throughout America. At these NikeTown stores Nike creates a retailing concept that is aimed at creating brand consciousness about Nike in an informative and gaming room.

Today there is a consumer trend towards socialize the consumers because now more than ever customers are bored with habitual shop experiences. Today just offering convenience and intelligent prices isnt good enough. Because of this consumer trend, Nike created its retail strategy aimed at creating brand awareness by opening their own retail outlets and designing them in such a way that they are entertaining and are directed toward users of sports shoes and apparel. By owning the NikeTown stores Nike created the outlet store shopping experience but in a different way than tradit...If you want to get a full essay, order it on our website: Orderessay

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