Kfc Case Analysis Study

KFC Case Analysis Case playing field: Kentucky Fried Chicken and the planetary Fast-Food Industry  Relevant Case Facts - History       * primeval Life of interruptiononel Sanders       * Sanders First Franchise in 1952       * New Management/ tincture for Kentucky Fried Chicken later KFC sale for $2M       * Acquisition of KFC by Pepsico/Tricon Global       * Heublein Makes Changes in 1970       * 1980s derive and Expansion From $105 to 7.2 Billion in 50 years       * 1952, break. Sanders started franchising his recipe accession to door financed by his $105.00 SS Check       * 1964, Col Sanders had much than 600 franchised outlets in the US and Canada.       * 1964, Sold his interest in his caller-up for $2 jillion to a group of investors.       * 1966, KFC went public       * 1969, Listed on the NYSE       * 1971, KFC was acquired by Heublein Inc . for $285 million .       * 1982, Heublein & deoxyadenosine monophosphate; KFC Inc . was acquired by RJ Reynolds       * 1986, RJ Reynolds & KFC , was acquired by PepsiCo, Inc . $840 million .       * 1997, PepsiCo, Inc . spined-off of its qsrs into sovereign Tricon Global Restaurants .       * 2002, Tricon changed its corporation turn back to Yum! Brands, Inc . .

      * NOW:         * Yum Brands, Inc . is the worlds largest restaurant company in terms of written text units with nearly 32,500 in much than 100 countries and territories.         * Yum! Brands, Inc ., is a voice part 300 company         * Yum! Brands, Inc. globose system sales total more than $22 jillion in the year 2001.         * authorized securities industry Cap economic value on the NYSE is 7.2 Billion direction OF THE PROBLEM       * How would KFC continue a foodstuff leadership in the world-wide fast-food persistence?       * Issue:       * A competitive marketing schema in the international market focused on the Latin American countriesIf you want to view a full essay, put up it on our website: Orderessay

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