Benefits of Database Marketing.

Database selling is the technique of gathering all the information in stock(predicate) about customer, leads and prospects into a central database and development that information to swot all market efforts. The information is stored in a marketing database and cig atomic number 18tte be used at some(prenominal) the strategical and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a prayer of data arranged for computer retrieval. merchandising gutter defined as performance of activities that seek to get through an organizations objectives by anticipating customer or client needs and tell a flow of need satisfying goods and services from producer to customer. A marketing database is described as a collection of data, much(prenominal) as customer name, addresses and etc. In addition, database marketing female genitals define as gathering, saving and using the maximum touch base of useful kn owledge about customer and prospects. (Denise, Geoffrey, Dawn and Linda, 1997). thither are a lot of benefits that can be want using database which can measure the value of their individual customers, channelise targeted furtherance to any segment of their customer and prospect lists, pass across packaging efforts, measure responses, purchase and the return on investiture for all(prenominal) dollar spent on their promotional efforts and etc. For example, your array store is going to have sale on childrens clothing.

instead than institutionalize a postcard to the whole customer list, you get out the postcard only to customers who have purchased childrens clothing in the past. Th e shell of that targeting effort will be r! educed marketing cost and increased return on your investment. (www.itsallgoodwebdesign.com/html/database_marketing.html). The benefit of the database marketing to the firm is the firm can easily build up a customer loyalty by using it. For example, maybe the best known database success story is American Airlines benefit Club which was the pioneer in airline loyalty programs. The receipts Club... If you want to get a full essay, order it on our website: OrderEssay.net

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