Nike Case Study

? Mission ? * To be the largest seller or athletic footgear and athletic apparel in the world. * To be the global company. ? imagination ? To become the most trusted global provider or athletic apparel and footwear in the world. TABLE of confine * administrator Summary * I. Introduction * Background of the culture * of import problem * Specific Problems * trade Aspects * Operations and technical smutty Aspects * Financial Aspects * Socio Economic Aspects * scheme and guidance Aspects * Objective of the Study * Marketing Aspects * Operations and technical foul Aspects * Financial Aspects * Socio Economic Aspects * Organization and Management Aspects * Significance of the Study * Scopes and Delimitation * Marketing * Technical and Operations * Organization and Management * Financial * Socio - Economic * administrator SUMMARY Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under(a) the name, Blue Ribbon Sports.

Our modest remainder then was to dot low-cost, high-quality Japanese athletic shoes to American consumers in an sweat to break Germanys domination of the domestic manufacture. immediately in 2000, Nike Inc. non only manufactures and distri savees athletic shoes at each merchantable price point to a global market, but over 40% of our gross sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution chan nels in more than 100 countries targeting i! ts primeval market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). We practice over 20,000 retailers, Nike grind stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites to sell our sports and leisure time products. We dominate sales in the athletic footwear industry with a 33% global market...If you want to get a full essay, post it on our website: OrderEssay.net

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