Executive Summary
Gap Incorporated is one of the largest garments retailer chains in the world. Specializing in the Statesn fashion, they contain 5 distinct brands with thousands of retail stores across the world. Gap has had a long history of providing trendy American fashion at relatively affordable prices. However, Gap has fallen on punishing times in the past decade with lackluster fruits, short designs, and depressed sales. As a result, Gap has lost rough of its prominence and power in the retail clothing merchandise to other international competitors.
It is necessary for Gap to revitalize their product line and company in order to fend discharge competition both domestically in North America and abroad. In recent years, Gap has begun the process of rejuvenating their company with saucily product and marketing strategies. With this, Gap has started their long journey to bear on some of the luster the Gap brand has lost.
Company Background & adenosine monophosphate; History
The Gap, Inc. is a booster cable American accessories and clothing retailer founded in San Francisco in 1969. It was founded by Donald G. Fisher and his wife Doris F. Fisher. The company has five primary brands: the Gap, banana Republic, Old Navy, Piperlime and recently launched Athleta. It has approximately 3,100 stores and employs more than 150,000 workers worldwide (Gap).
The story of The Gap began in the summer of 1969 when Donald Fischer, along with his wife, Doris, went to buy Levis jeans from a departmental store. Unable to find a pair of jeans that would fit him, it led him to believe that the demand of jeans had outweighed supply. He then setup the store inside a base shop near the San Francisco State University and sold vinyl records and Levis jeans. At that time their goal was to make it easier for customers to...
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