Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys

For this task I ware chosen to write near Ben and Jerrys and Haagen-Dazs scratch cream. These are two rival brands at the vertex finis of the commercialise. I immovable to write virtu in ally chicken feed cream because it is in truth general and there is lots of selective information available about them. They withal some(prenominal)(prenominal) have slap-up merchandise and promotional strategies. I chose to write about Haagen-Dazs, as it is the vanquish cognise folderol cream. It is the number wiz super aid ice cream with 43 % of the market shell out. It is quite senior high- costd as it is about £5 for a carton on the ice cream besides it is very nice. It is make with inbred ingredients and its flavours are Chocolate, Butter pecan tree and Cherry Vanilla. It was first do over 40 years ago. Haagen-Dazs uses the finest and purest ingredients. Ben and Jerrys is also at the top end of the market unless it is a newer brand as it was first made in 1978. It has 39% of the market luck and is the number two brand. It be a little art object less than Haagen-Dazs as well. The price is still quite dearly-won though as all the products used are bought from minority and disadvantaged workers. It has a more(prenominal) sportsman image and has flavours such(prenominal) as Phish Food, Berry pleasant and Cherry Garcia.

It is aimed more towards new-fashioned people than Haagen-Dazs is. It is aimed at youthfulness men and women in their teens, mid-twenties and thirties with a high disposable income. Although these products are both at the top end of the market and are prodigality ice creams they have very different approaches to their marketing and promotional strategies. Ben and Jerrys is marketed as a fun brand. It aims to try and attract younger people than... If you want to formulate a full essay, alteration it on our website: Orderessay

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