Some Key Publics/Stakeholders for BP (British Petroleum)

The give away publics that BP should take into account be as follows:         environmental Groups         Consumers         Investors         Media         Government/Regulatory Authorities The diagram below (Figure 1.1) is a facsimile of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the as clear upment of communicating channel used to reach key publics is somewhat diverse. Whilst consumers and investors are perhaps most likely to be the elemental focus, these dickens groups are highly influenced by environ interrelated groups and channels and generally rely on these sources (not the company) for faithful information. Environmental and early(a) similar lobbying groups are always a busy for cover companies such as BP. It was in fact a confederacy of such groups and media coverage that led BP to withdraw financial second from Arctic Power: a propose d oil oil production run across in Alaska - a region in which oil projects pull up stakes always be shadowed by the ghost of the Exxon Valdez. Chappell (BP Spokesman) cited in Gerth said of the incident Were leaving this to the Ameri hatful public to sort out. BP would perhaps become benefited from having a more primary two-way communion channel with environmental groups such as Greenpeace and the WWF. They would then be able to preempt any invidious circumstances and dejection structure their PR efforts accordingly.

In contrast, they cornerstone use the media to tap any good relations with environmental bodies. The benefit of this can be seen in the 1995 situation with Shells a ntiquated Brent accommodate storage platfo! rm which Greenpeace successfully campaigned to have dismantled sort of of sunk (after much debate and material protest) (http://www.uyseg.org/risked/pages/spar/spar_index.htm). switch off (cited in Einsiedel 2002, p. 11) stated: Initially, Brent Spar for example, was a virtuous example of what I term the old- forge DAD address to decision-making - Decide, Announce, Defend. Genuine dialogue however, requires... If you want to gear up a full essay, order it on our website: OrderEssay.net

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