You can use this model to variety how threats and opportunities can be dealt with while allowing Zinns to utili se its strengths and weaknesses to theorise you set objectives (preston 2006 pg 95) Multi-nationals - stealing market share Dated décor no feel good factor Equipment dated - creates deplorable output Dated menus customers not inspired to eat here(predicate) Healthy eating creating new demands To some managers - no virtuoso at grass routes level Limited grooming - no one spangs what do Bonus scheme - does not incentivise staff gamy staff turnover limited customer service, low morale ethnical divides bending of rules, no respect for counselling Part (b) Concepts applied to issues identified The SWOT analysis is interpreted from session 2 (preston 2006 pg 30). Strengths (a competence, valuable mental imagery or attribute used to exploit opportunities or to foresee threats in the external marketplace) (preston 2006, book 1 pg 93) Locally know leal base Late opening times additional portion out new-fashioned staff driven to earn Prime posit ions to attract customers Weaknesses (lacki! ng competence, election or attribute needed to perform better than your competitor in the external marketplace) (preston 2006, book 1 pg 94) No staff building poor output No value place on staff no...If you want to get a undecomposed essay, stray it on our website: OrderEssay.net
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