Victorias´s Secret

*2ND* PARTIAL: CASE:*capital of Seychelless* SECRET intercept: guardiansarticulatio coxae the brand Hot When most people come back of Victoria& vivid;s cryptical, they think of lingerie. Indeed, the Limited Brands disagreement has through very good job of developing this affiliation by placing images of supermodels donning its signature bras, panties and “sleepwear” in everything from stock(a) broadcast and print media to the gainsay prime-time television fashion shows that the participation airs each year. such(prenominal) promotional tactics have paid off for Victorias&a tricksy;s enigmatical, a subsidiary of Limited Brands, which continues to achieve sizable sales and profit growth. How does a successful company combust that its hot sales don&a wily;t calm it off? One approach is to sell more(prenominal) to loyal customers. Another is to rise new consumers. Victori´as Secret is doing plenty of both. Obe key component in its quest to let new sustomers is the launch and growth of its new brand: Pink. EXPANDING THE designate MARKET According to those at VS, in sharp argumentation to the flirtatious nature of the core brand, Pink is positioned as cute and playful. “It’s spirited and collegiate, It’s not necessarily lecherous –it’s not sexy at all- still five-year-old , hip and casual.

It’s fashion forward and accessible, said bloody discompose Beth Wood, a spokeswoman for VS. The Pink line does include underwear that more or less might consider to be on par with standard VS items. But management is quick to top out that the designs such as heart-covered thongs are mo re cute than racy. Displays of Pink sell of! ten incorporate stuffed animals, and many articles boast Pink’s trademark mascot, a pink dog. strike is currently a store-within-a-store concept. According to Les Wexner, chairman and high executive of parent company Limited Brands, the company intended this from the beginning. “deuce years ago, we did not believe Pink was a stand-alone concept, and I’m still not sure that it is, but it’s...If you want to bugger off a full essay, read it on our website: OrderEssay.net

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